A recent report put out by Healthcare IT News shows that the one in three healthcare job seekers surveyed used social media to find employment, up from previous years.
And, if it’s good enough for doctors and nurses, it has to be good enough for the general population! So, how do you effectively use social media to find a job?
First, keep your social media profiles clean. Make sure pictures which may have the slight chance of being incriminating are kept private or viewable to specific groups of people (you can organize this by creating lists).
Secondly, consider making some of your personal comments available to the general public. Potential employers want to see what kind of personality you have! Just make sure that the content you make public wouldn’t make a potential employer cringe.
Use your Twitter account to join conversations that are relevant to your industry. You can find these by using #hashtags as well as keyword when searching for individuals to connect with.
Fourthly, don’t spam! You don’t need to re-tweet or re-post every single thing you find interesting. Share valuable, relevant content- preferably your own. By creating and sharing your own content, you brand yourself as an expert in your field.
Fifthly, consider using an online presence monitoring service like Reppler. After connecting your various social network accounts (Facebook, Twitter, LinkedIn, YouTube, Picasa, and Flickr are the available networks), Reppler will scan each of your networks and give you a “Reppler Image Score”. It also gives you insight on how to improve your score. In addition, it alerts you to any questionable content that you may have posted or that someone within your network posted.
Sixthly, make sure that what you choose to post is written well. Potential employers are looking for individuals who are able to express themselves well in the written word as well as verbally. If you’re not a writer, don’t panic! They aren’t looking for Pulitzer Prize winning material- just someone who can spell, use proper grammar and can make themselves easily understood to their audience.
Social media recruiting is advantageous in a variety of ways for employers and job seekers. If you aren’t in the market for a job right now, make sure you take a proactive approach to preserving your online reputation anyway so that should you begin a job search in the future, you’ll be ahead of the game!