Part ONE: Leveraging The Power Of LinkedIn

If you’ve been looking for employment opportunities, I’m sure you’re familiar with the site LinkedIn (http://www.linkedin.com/) LinkedIn boasts 150 million members and says that professionals sign up to the service at over two new members PER SECOND. And, you may already have an account there.  But, the question is, are you harnessing the TRUE power of LinkedIn?

Your Profile Is THE KEY To Your Success!

One of the most important pieces of your profile is your HEADLINE.  This is how your skills are found in LinkedIn.  You should make sure that you include the keywords for the categories that you would like your LinkedIn profile to be ranked for.   Doing so makes it easier for others to find you.

The next section is EXPERIENCE.  Be sure to not only list your current experience, but also your PAST experience.  Make your summary easy-to-understand and also list your specialties.  Your specialties should contain important keywords that you want your profile to rank for.  If you can somehow fit in a natural “call-to-action” for your prospective employers, do so under your summary.

The SKILLS & EXPERTISE section is also very valuable.  You’ll want to target specific keywords that you hope your potential connections will use to find you.

The ADDITIONAL INFORMATION section is another important section to pay close attention to.  Here, you’ll have the chance to list your Groups and Associations.  If you haven’t joined a Group yet, I don’t recommend that you proceed any further until you do so.

Here’s why:
Groups have thousands and thousands of members- all of whom are potential connections in your job seeking quest.  When you write one single blog post and post the link to the group, you push your content out to every, single person within the group.  This facet alone can provide exceptional leverage for you, depending on the value of your content.

The next post will show you how to use what I consider the single most important aspect of your LinkedIn profile.  Skip it and you’ve missed the proverbial boat to the land of opportunity…

 

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